What is Instagram Business and why is it important for your company?
Have you ever heard of Instagram Business?
This version of Instagram is designed exclusively for businesses, offering features that go far beyond just posting photos or stories.
In this article, you’ll learn what it is, its advantages, and how to create an account for your brand.
What is Instagram Business?
Instagram Business (or Instagram for Companies) is a set of tools created to help businesses grow on the platform.
With it, your company gains access to exclusive features designed to improve customer relationships and increase sales.
Main features available on Instagram Business:
- Creation of paid ads directly from the platform.
- Detailed metric reports (engagement, reach, clicks, etc.).
- Insights about followers (gender, location, age group).
- Ability to tag paid partnerships.
- Integration with customer service platforms, such as Poli.
In short: while a personal profile is limited to individual use, Business is fully focused on marketing and sales strategies.
How to create an Instagram Business account
Transforming your personal account into a Business account is quick and free. Follow these steps on your phone:
- Open the app and go to Settings (menu in the top right corner of your Instagram profile).
- Tap Account type and tools.
- Select Switch to Professional Account.
- Choose the category that best represents your business.
- Connect Instagram to your company’s Facebook page (highly recommended).
Important: If you don’t link it to Facebook, Instagram will automatically create a page without an owner. Ideally, you should already have a well-structured business page on Facebook, as it will be required for features like ads and online shops. Click here to see how to link it.
Main benefits of Instagram Business
By switching to a Business profile, your company gains access to strategic tools that are not available on personal profiles. Check out the main ones:
1. Instagram Shop
Create an online product catalog so your customers can view and purchase directly on the social network.
It is possible to integrate the catalog with the Poli platform, enabling sales through Direct without leaving the app.
To activate the shop, you need to have a linked Facebook page.
2. Targeted ads
Paid ads can only be created with a Business account.
Ads allow you to target your audience by choosing who will see your content (age, interests, location, etc.).
This feature is essential for gaining new followers and potential customers.
3. Call-to-action (CTA) buttons
Add buttons such as “Message on WhatsApp”, “Send Email”, “Call”, or “Fill Out Form”.
These buttons make contact easier and encourage customers to take action at the right moment.
You choose the contact method that best suits your business.
4. Detailed metrics (Instagram Insights)
Access strategic data about your profile, such as:
- Likes, comments, and shares on each post.
- Reach and engagement of your content.
- Insights about followers (age, gender, location).
These reports help you understand audience behavior and adjust your content and ad strategy.
Overview
Instagram Business is an essential tool for companies that want to grow within the most popular social network among Brazilians.
In addition to increasing visibility, it makes customer interaction easier and provides valuable data to guide your decisions.
And to boost results even further, you can integrate Instagram Business with the Poli customer service platform.
With this integration, your team:
- Saves time with automations.
- Reduces operational costs.
- Improves the buying experience for customers.
Try it free for 30 days — no credit card required. Click here and start now!
